We roast to six named levels, from Cinnamon (lightest) to Vienna (darkest). The right choice depends on your brew method, your milk ratio, and your customer.
The six levels
| Level | Character | Best for |
|---|---|---|
| Cinnamon | Bright, toasted grain | Filter, pour-over |
| New England | Mild, crisp | Filter, cold brew |
| American | Balanced everyday | Office & café batch brew |
| City | Rounded, gentle sweetness | Espresso, milk drinks |
| Full City | Bold, low acid, first oil | Espresso blends |
| Vienna | Smoky, syrupy | South-Indian filter, strong milk drinks |
Three rules of thumb
- The more milk, the darker the roast. Milk mutes acidity and rewards body — City and darker cut through.
- Light roasts show origin; dark roasts show roast. If you paid for a top screen size and a special estate, don't bury it under a Vienna.
- Grind and roast interact. Darker roasts are more brittle and grind finer at the same setting — recalibrate when you switch.
Try before you commit
The Discovery Sample Kit packs up to 10 variants, each at the roast you choose, so your team can cup the same bean across levels. In the buyer portal, the Roast Visualizer shows where each level drops on the curve.